Practicing Within the Vivara Social Presence
Hello, Vivara Team!At Vivara, we believe the quality of care begins with the person delivering it. Your education, lived experience, and values are not interchangeable and we want you to show up fully as yourself while practicing within a shared standard.
This is not about performing or “marketing yourself.”
Build Your Own Identity
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Build Your Own Identity 〰️
That means:
Speaking in your own voice
Honouring your unique background and strengths
Showing up confidently and consistently
Practicing in a way that feels aligned and grounded
At the same time, we hold shared values, visual consistency, and clinical standards that allow Vivara to feel cohesive and premium.
Real-Life Brand Building at Vivara
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1. Instagram Is Our Main Funnel
Instagram is where families:
-Discover us
-Get a feel for who we are
-Decide whether they trust us
-we get 100% of the bookings from instagram
Expectations:
Share content that reflects who you are as a practitioner
Repost Vivara content when relevant
Tag Vivara in your posts and stories
Think of Instagram as a digital introduction before you ever meet a family.
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2. Use Canva (Keep It Simple)
Canva is our preferred tool because:
-It keeps branding consistent
-It saves time
-It makes content look clean and professional
How to use it:
-Use Vivara templates when provided
-Stick to neutral colours and simple layouts
-Avoid clutter, too much text, or trendy fonts
-If it feels calm and easy to read, you’re doing it right.
I have Visual branding set up, so you will need to follow our specific brand kit
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3. Brand-Building Lines (This Is Key)
These are short, repeatable phrases that help people understand what you do.
Topics:
-What we can do
-Why moms need this
-New moms biggest questions
Choose 1–2 lines that feel true to you and use them often:
In your bio
In captions
In stories
Repetition builds recognition.
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4. What to Post (Soft Goal: 2 Posts / Week)
This is a soft goal.
Two posts per week is enough to stay visible and relevant.
Content Topics to Rotate Through
What You Do
A day in your work
How you support postpartum families
What an in-home visit looks like (without details or identifiers)
Why It Matters
Why postpartum support is important
What families don’t realize until they’re home
Gentle education around recovery, feeding, rest
Common Questions
“Is this normal?”
“When should I reach out for help?”
“What does an RN actually do postpartum?”
Real Life
Preparing for a visit
Reflecting on a meaningful moment
Why you love this work
You don’t need long captions.
Clarity > perfection.ChatGBT can help you generate topics (just remove EM dashes, its a dead give away)
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CRNA Advertising Standards
Advertise truthfully and conservatively. Do not make guarantees, promises, or outcome-based claims.
Stay within RN scope. Describe what you do (assessment, education, support) rather than diagnosing or treating.
Avoid medical superiority language. Do not imply Vivara or you are “better than,” “safer than,” or a replacement for physicians or midwives.
Use approved titles only. Identify yourself accurately as a Registered Nurse and your role within Vivara.
Share education, not advice. Content should inform and support, not prescribe individualized medical plans online.
Protect privacy at all times. No client identifiers, stories, or images without written consent.
When in doubt, keep it simple. If something feels too clinical, promotional, or bold, it likely crosses advertising standards.
no endorsing / promoting products
Why Branding Matters
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Why Branding Matters 〰️
Families choose Vivara because they trust our standard of care and they choose you because they feel connected to your presence.
Clear personal branding:
Builds trust before you ever step into a home
Helps families feel confident in their care
Allows you to show up grounded and aligned
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Why this work matters to you.
What led you here.
What families should know about your approach.
Keep it honest and human. This is not a résumé.
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Describe the type of care you provide in real language.
Focus on:How you show up
What families feel supported with
The kind of presence you bring into the home
Avoid clinical jargon unless it adds clarity.
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This helps families choose with confidence and helps you own your strengths.
Examples:
Calm, steady support in the early postpartum days
Strong clinical assessments with a gentle approach
Lactation support rooted in education and reassurance
Integrative tools that support nervous system regulation
Supporting families through complex or tender transitions
Be specific. This is part of your brand.
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A short statement that reflects how you practice.
Examples:
“I believe postpartum care should feel unhurried and deeply supportive.”
“I value education that empowers families to trust themselves.”
“I believe healing happens when mothers feel safe and supported.”
This keeps our work aligned without sounding scripted.
Some power houses in physiological postpartum are:
Vivara’s Brand Kit
Our Brand
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A brand kit is a set of tools that helps you represent Vivara consistently and professionally.
It includes our colours, fonts, logo usage, and overall visual style.
Using the brand kit ensures everything you post or share looks cohesive and aligned with our values.
This consistency builds trust, recognition, and a premium feel for our clients.Everything in the kit can be found on Canva Teams